Vol. 35 No.38
       ©2007 Marianas Variety
Tuesday, May 8, 2007 www.mvariety.com
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Subway chain goes after ‘healthy fit’ market

By Gerardo R. Partido
Variety News Staff

THE Subway chain of restaurants, which has long been committed to promoting “better for you” eating among children and adults, has created and launched a new series of “healthy fit” menu items.
According to the restaurant chain, the new line of Subway Fresh Fit meals have been developed to satisfy people’s desire to lead a better and more active lifestyle.
The new menu also reflects Subway Restaurants’ commitment to help in the fight against childhood obesity.
According to the restaurant chain, the new Subway Fresh Fit meals were developed to fit into the American Heart Association’s approach to a healthy lifestyle.
Additionally, the new menu options are aimed at providing adults and kids with better, on-the-go meals that complement living a busy and active lifestyle.
Subway restaurants’ meals are comprised of a Subway Fresh Fit adult meal and a Subway Fresh Fit For Kids meal consisting of a low-fat sandwich and “fit” sides and beverages.
The new “fit” products being introduced include whole apples, raisins and reduced fat milk.
The Subway Fresh Fit adult meal consists of a choice of a 6” sub sandwich with 6 grams of fat or less, Diet Coke, water or reduced fat milk, and a choice of apples, raisins or Baked! Lay’s potato chips.
The Subway Fresh Fit For Kids meal is comprised of a choice of a low-fat 4” sub, reduced fat milk or apple juice, plus a choice of an apple or raisins.
The meals, which are based on sensible serving sizes, are low in total fat, saturated fat and cholesterol, and are a good source of essential nutrients such as vitamin C, calcium and iron.
According to the restaurant, its Subway Fresh Fit menu additions provide “better for you” choices for its customers and parents can feel good about what they are eating and what they are feeding their kids, while at the same time teaching their kids about better eating habits.
In the states and in Micronesia, Subway said its restaurants have taken a leadership role in the fight against obesity in children and adults.