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Last updateSat, 19 Jan 2019 12am







    Sunday, January 20, 2019-12:11:30P.M.






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Local company promotes local culture, helps charities

A LOCAL entrepreneur said his company, Roil Soil Clothing, promotes local culture and helps charitable organizations.

A member of the Marianas Young Professionals, Shayne Villanueva, was a guest speaker of the Saipan Rotary Club on Tuesday.

Roil Soil Clothing founder Shayne Villanueva talks about his company at the Rotary Club of Saipan meeting on Tuesday at the Giovanni’s Restaurant of Hyatt Regency Saipan. Photo by Junhan B. Todiño

He said “Roil” is pronounced “Royal” and stands for “honoring the past, while “Soil” represents “our land, people and history.”

He added, “We represent all races and all lineages. We erase lines of separation and we promote connecting people through music, clothing, marketing and other services.”

He said Roil Soil Clothing is a boutique brand. “We don’t sell thousands of shirts but we sell shirts that are of high quality. We produce stuff in minimal amount because we don’t want everybody wearing the same thing.”

Villanueva said they work with local artists, especially with designer Peter Aldan, to create unique designs that depict the islands’ rich culture.

“We are a movement — we are our culture,” Villanueva said.

Roil Soil Clothing also promotes other businesses and create events for the community, he added.

One of their upcoming events is the Danny Cho Show with Jay Sanchez and G Van Gils set for May 6 from 5 p.m. to 7 p.m. at Naked Fish Bar and Grill in Susupe.

Last year, Roil Soil Clothing was involved in many community-oriented programs, including Toys for Tots, donating 100 hats and shirts for the children; and Beerlympics at Naked Fish to raise funds for the Micronesia Islands Nature Alliance, Villanueva said.

With the San Diego CNMI Club, he said they were able to raise over $40,000 in cash and other donations to help the victims of Typhoon Soudelor which hit Saipan in Aug. 2015.

This year, Roil Soil Clothing was part of the 2018 Pre-Valentine’s Day Sip N’ Paint event at Safehouse Bar.

In addition, Roil Soil Clothing has been contracted for the Aqua Resort Club’s mural design and installation project.

Villanueva said he’s also one of the volunteers on the Liberation Day Committee.

“We want to promote more events in the CNMI and continue to help our local charities,” he added.

Roil Soil started in 2015 as a clothing company representing the CNMI at an islander festival in San Diego, California.

“Now we also develop concepts for companies and bring them to life with local artists. We develop products and markets to grow with our clients,” Villanueva said.

Roil Soil Clothing, he added, has expanded to marketing, business development, product development, clientele engagement, social media development, charity engagement and more.

For more information visit,, or contact Shayne Villanueva at 785-4269 or at