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First Hawaiian Bank names Song Choi senior VP

(Press Release) — Song Choi has joined First Hawaiian Bank as senior vice president and Marketing communications division manager.

Song Choi
Choi has extensive strategic brand marketing experience in integrated digital, social and traditional media campaigns.

Choi will be responsible for the bank’s branding, advertising and strategic marketing initiatives.  

He fills a role vacated by Chris Dods, who in April 2017, took on an expanded role as head of the bank’s consumer banking and marketing group.  

Choi is an award-winning marketing and communications professional with more than 17 years of experience in designing creative, multi-channel branding campaigns for the banking, technology, real estate, and non-profit sectors.

He previously was director of marketing at ALTRES where he oversaw the marketing operations for their entire network of human resources companies in Hawaii.