Marianas Variety

Last updateSat, 16 Dec 2017 12am






    Saturday, December 16, 2017-5:41:51A.M.






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MVA hosts Marianas seminars in Japan

(MVA) — The Marianas Visitors Authority presented its annual Marianas Seminar & Workshop series for travel trade and media reps in Japan last week, highlighted by the launch of the new MVA destination brand and introduction of “Marianas-chan” or Marianas Child Jebro Leon. MVA launched its new the Marianas brand logo, much to the delight of the audience in attendance.

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“Marianas-chan”  or Marianas  Child  Jebro  Leon  receives  a  warm  reception  when  introduced  to Japanese media by the Marianas Visitors Authority on Feb. 17, 2017, in Tokyo. Japanese media pose with “Marianas-chan” Jebro Leon during a reception held by the Marianas Visitors Authority on Feb. 17, 2017, in Tokyo.
General  Manager  Takashi  Ichikura  of  the  Marianas  Visitors  Authority’s  Japan  office  interviews “Marianas-chan” Jebro Leon during a reception held on Feb. 17, 2017 in Tokyo. “Marianas-chan” Jebro Leon leads the Marianas Visitors Authority’s marketing partners in showing the “hang loose” sign at the Marianas Seminar & Workshop on Feb. 17, 2017, in Tokyo.  MVA photos
The seminars promoted the destination to travel trade and media representatives and introduced new marketing plans, including upcoming campaigns and events, and introduced new on-island attractions.

This year’s seminars were attended by 61 participants in Osaka on Feb. 14, 50 participants in Nagoya on Feb. 16, and over 130 participants in Tokyo on Feb. 17.

The seminars also play a critical role in informing the market of new attractions, activities, dining options and hotel properties in the Marianas and provide an opportunity for MVA members to conduct one-on-one meetings with key travel partners in Japan.

In addition, a media reception for 160 media representatives was held in Tokyo on Feb. 17, where Leon was introduced to Japanese media as the fresh face of the Marianas.

“These particular seminars were very important as it served as a platform for the launch of our new the Marianas brand and logo, a refreshing change from the old ‘Saipan Tinian Rota’ logo that we’ve used for years.   We continue to promote the unique attractions and appeal of Saipan, Tinian, Rota, and the Northern Islands, just now under one brand, the Marianas,” said MVA Managing Director Christopher A. Concepcion. “The new branding initiative has been met with enthusiasm in Japan, and we are ready to move forward in other markets soon.”

Concepcion assured seminar participants of MVA’s commitment to the Japan market, including visitors and investors.

“With the devaluation of the Japanese yen in the last couple years and the increasing multitude of similar destinations competing for the Japanese tourist, the last few years have been challenging for us all,” said Concepcion. “Let me assure you that we remain committed to the Japan market, and we will continue to maintain our strong collaboration with the airlines and our travel partners to increase travel demand to the Marianas. Tourism in the Marianas was founded on our visitors from Japan, and you remain very important to us today. The Northern Marianas without Japanese visitors is unthinkable.”

Tourism partners also participating in the seminars were: Hyatt Regency Saipan, SandCastle Saipan, Jungle Jim Adventures, Grandvrio Resort Saipan, Tasi Tours & Transportation, Pacific Islands Club Saipan, Kanoa Resort Saipan, Pacific Development Inc., Mariana Ocean, DFS Galleria Saipan, United Airlines, Delta Air Lines, Fiesta Resort & Spa, Aqua Resort Club Saipan, Marianas Trekking, Imperial Pacific Resort Hotel Saipan, LaoLao Bay Golf & Resort, T Galleria Saipan by DFS, Watabe Wedding, and Mariana Grand Service.

The seminar also highlighted the rollout of MVA’s new Japanese-language website at and the new Marianas 30 Treasures campaign, featuring the photography of renowned photographer Junji Takasago.