- Category: My Marianas
20 Apr 2017
(MVA) — Five Chinese travel and lifestyle media outlets recently visited the Marianas on a familiarization or fam tour that will bring nearly half a million dollars in media exposure to Rota, Tinian, and Saipan. The three islands were visited on March 30-April 5, 2017, on a trip organized by the Marianas Visitors Authority.
Flying on to Rota, the group started with an island tour featuring Songsong Lookout, Tonga Cave, Tweksberry Beach and coconut plantation, Teteto Beach, Rota Swimming Hole, I’Chenchon Bird Sanctuary, and As Nieves Latte Stone Quarry. Day 1 in Rota also featured authentic Chamorro food at As Paris restaurant and barbeque dinner at Rota Resort & Country Club. The following day, the media interviewed Rota Mayor Efraim Atalig before returning to Saipan.
Resuming their tour of the Marianas on its most populous island of Saipan, the group visited Laolao Bay Golf & Resort and took a tour of historic and scenic Marpi, capping off their tour with a visit to award-winning Managaha for watersports. The media also experienced dining at Himawari, Pacific Islands Club Seaside Grill, and aboard the Stars & Stripes for a sunset dinner cruise.
“This month’s travel and lifestyle fam tour was notable in that the media spent a bit more time on each island and discovered the unique charms of Rota, Tinian and Saipan,” said MVA marketing manager Bruce Bateman.
Participating media were China National Tourism Magazine, circulating 500,000 copies monthly to highly educated, high-income professionals; Ceci, circulating 550,000 copies monthly targeting young women and the domestic fashion market with fashion travel reports; The Discerning Life, circulating 100,000 copies monthly to high income readers; and Voyage, circulating 518,000 copies monthly to high-end business travelers.