Marianas Variety

Last updateTue, 20 Mar 2018 12am







    Monday, March 19, 2018-5:18:53P.M.






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MVA joins 2017 Hana International Travel Show

(MVA) — The Marianas Visitors Authority wowed the crowd at the 2017 Hana International Travel Show or HITS held this month in Gyeonggi province, South Korea, presenting a giant, 360-degree virtual reality dome that was the first ever in the history of the Korean tourism industry.

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The Marianas Visitors Authority joined the Hana International Travel Show held in Gyeonggi province, South Korea, on June 8-11, 2017.
Among several marketing activities, the Marianas Visitors Authority conducted an SNS hashtag contest at the HANA International Travel Show on June 8-11, 2017, in Gyeonggi province, South Korea.
Attendees of the Hana International Travel Show held in Gyeonggi province, South Korea, on June 8-11, 2017, experience virtual reality images of the Marianas presented by the Marianas Visitors Authority.  MVA photos
Organized by Hana Tour, the major wholesaler in South Korea, HITS gathered over 1,000 tourism authorities, airlines, hotels, attractions and other industry partners to introduce their products and services to business partners and interested travelers from the general public.

Hana Tour also offered its tour products at a special price at the fair, which attracted more than 100,000 people. Over 1,000 attendees booked Saipan package tours during the four-day event.

“The virtual reality dome was a great success at HITS and was well received by both general consumers and travel trade partners,” said MVA Managing Director Christopher A. Concepcion. “It was a unique and thrilling opportunity for them to be immersed in images from Saipan, Tinian, and Rota.”

MVA provided tour information and discussed promotional opportunities with Hana Tour branch agents on the B2B day. During 3 days for consumers, the team introduced The Marianas as the best vacation destination by distributing mini-guidebooks and interacting directly with potential visitors. Also, the team showed a video of various activities, gourmet dining, festivals, and island attractions.

MVA also conducted an SNS hashtag contest twice a day during the consumer days. Visitors took photos at the photo zone inside the booth and posted them on their Instagram with the hashtags #ParadiseForEveryone and #MyMarianas. Event participants are eligible to win an ICN-SPN roundtrip flight ticket for 2 people, department store vouchers, and Starbucks drink coupons.