Marianas Variety

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MVA joins Japan’s largest travel show

(Press Release) — The Marianas Visitors Authority joined representatives of 1,310 groups from 130 other international countries and regions and prefectures of Japan at JATA Tourism EXPO 2017, Japan’s largest annual travel show, on Sept. 22-24, 2017.

MVA’s booth was easily recognizable during the event due to its tall structure featuring the “Marianas 30 Treasures” images of renowned nature photographer Junji Takasago.

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Marianas-chan Jebro Leon, his partner Lily Pua, and 2016 Miss Marianas Peachy Quitugua perform at JATA Tourism EXPO 2017 on Sept. 22-24, 2017, in Tokyo. Pacific Development Inc.’s Gordon Marciano welcomes young visitors to the Marianas Visitors Authority booth at JATA Tourism EXPO 2017 on Sept. 22-24, 2017, in Tokyo.
Members of the Marianas delegation teach coconut frond weaving at the Marianas Visitors Authority’s booth at JATA Tourism EXPO 2017 on Sept. 22-24, 2017, in Tokyo. The Marianas delegation participates in JATA Tourism EXPO 2017 on Sept. 22-24, 2017, in Tokyo.  MVA photos

The number of attendees increased this year compared to last, exceeding 191.500 attendees.  JATA Tourism EXPO 2017 was held at Tokyo Big Sight and attracted national tourism agencies, airlines, hotels, travel agencies, cruise companies, other tourism professionals and the traveling public.

MVA joined other exhibitors in providing the latest tourism information to visitors and professional members of the travel trade. This year, over 50,000 attendees joined the event on the professional travel trade days, while over 74,000 and 66,800 consumers joined the final two days of the event.

“JATA Tourism Expo has always been the most important travel show in Japan, and the MVA continues to participate as we work to revive the Japan market.” said MVA Managing Director Christopher A. Concepcion. “This year’s booth and delegation created a very active, festive atmosphere with several different activities, including the first participation of Marianas-chan. This underscores our new image as The Marianas, and we will continue to work toward building a new base, a new generation of Japanese visitors who fall in love with The Marianas.”

At the MVA booth, representatives of The Marianas distributed promotional information, answered questions, and allowed attendees to participate in coconut oil making and crafting. Miss Marianas 2016 Peachy Quitugua, Marianas-chan, and Lily Pua performed on-stage to The Marianas heartbreak classic “Jet Plane.” Also, the new promotional video “The Marianas” and producer Yasunori Iwamoto presented on his filming experience in the islands. The previous Miss Marianas, Jian Joyner, also graced the display booth with her presence. Members of the Japan Saipan Travel Association and Hotel Association of the Northern Mariana Islands also manned the booth and helped spread the word about The Marianas to attendees.

The event is organized by Japan Travel and Tourism Association and Japan Association of Travel Agents.   JATA Tourism EXPO is internationally recognized as one of the largest travel events in the world and presents Japan as a tourism nation to the world, further developing outbound, inbound and domestic travel by bringing together the combined strengths of not only the tourism industry, but all industries in Japan and its local communities. JATA Tourism EXPO provides opportunities for travel professionals to exchange travel information and conduct effective business meetings, while inspiring consumers through the power of travel.

JATA Tourism Expo 2018 will be held from Sept. 20-23, 2018, in Tokyo.