THE venerable Joeten Enterprises, Inc. turned 75 years old this year and adds another feather to its cap by being named one of the best companies in the CNMI in this year’s edition of the Best of the Marianas contest.
In this supplement, the Marianas Variety sat down with Lorenzy Leo, who is the company’s Marketing Manager/Buyer, in order to gain some insights into how this grand dame of the CNMI business scene became one of the most respected institutions in the CNMI and the secrets to its success:
Question: Why do you think Joeten is such a beloved institution in the CNMI? What makes it a cut above the other businesses on island?
Answer: Joeten is beloved in the CNMI because it has been a trusted part of the community for decades. Our dedication to providing quality products, excellent service, and consistent support for local initiatives has made us stand out. We prioritize customer satisfaction and always strive to meet the unique needs of our island community, which sets us apart from other businesses.
Q: What is Joeten doing to ensure that it is always ahead of the competition?
A: Joeten stays ahead of the competition by continuously evolving and adapting to the needs of the community. This includes keeping up with market trends, expanding product offerings, and enhancing customer experience through modern technology and improved services. We invest in employee training to ensure excellent customer service and maintain strong relationships with trusted suppliers to provide high-quality, diverse products. Joeten also prioritizes giving back to the community by supporting local initiatives and charities, which deepens our connection with the people of the CNMI. By staying innovative and community-focused, Joeten ensures it remains a leader in the local market.
Q: What is Joeten also doing to build ties with the CNMI community?
A: Joeten strengthens ties with the CNMI community through regular sponsorships, partnerships with local organizations, and supporting important causes like health and education. We also create job opportunities and promote events that engage and give back to the community.
Q: How long has Joeten been in business? Who was its founder?
A: Joeten has been in business for over 75 years, having been established in 1949. The company was founded by the late Mr. Jose “Joeten” Tenorio, a visionary businessman who played a significant role in shaping the commercial landscape of the CNMI. Under his leadership, Joeten grew from a small store into one of the largest and most successful businesses in the region, diversifying into various industries while maintaining a deep connection with the local community. His legacy continues today, with Joeten Enterprises remaining a family-run business that upholds the values of service, integrity, and community that Mr. Tenorio instilled from the beginning.
Q: How is the newest generation of the Joeten family making their mark in the company? What innovations, if any, are being considered for implementation?
A: The newest generation of the Joeten family is actively involved in leading the company while honoring its core values. They focus on modernization and expansion, introducing innovations such as enhanced customer service experiences, implementing sustainable business practices, and improving the digital infrastructure for e-commerce and operations. These changes help the company stay competitive while maintaining its connection to the community.
Q: As a renowned group of companies, what are Joeten’s businesses?
A: Joeten operates a wide range of businesses, including retail stores, grocery markets, hardware outlets, sporting goods, and automotive services. These include J.C. Tenorio Enterprises (supermarkets), Ace Hardware, Athlete’s Foot, All Star Sporting Goods, Boarderline, Joeten Superstore, Joeten Motors, Hafa Adai Rent A Car, Joeten Daidai Foundation, Latte Café, Hafa Adai Bakery, Aiko’s Deli, Isla Financial Services, Joeten Wholesale, Marianas Management Corp., and Construction & Material Supply, Inc. This diverse portfolio allows Joeten to serve various needs of the community, making it a one-stop shop for many.
Q: Are there any further information about Joeten that the public should know about?
A: Joeten is more than just a retail business; it’s a community-driven company dedicated to supporting the CNMI. With over 75 years of service, Joeten continues to offer a wide range of products and services through its diverse businesses. The company remains committed to sustainability, customer satisfaction, and giving back to the community through various charitable initiatives and partnerships.
Q: How does Joeten feel about being nominated as one of the best companies in the CNMI? Any messages for the public?
A: Joeten is deeply honored to be nominated as one of the best companies in the CNMI. This recognition is a reflection of our commitment to serving the community for over 75 years. We are grateful to our loyal customers and hardworking employees who continue to make this possible. To the public, thank you for your ongoing trust and support—together, we will continue to grow and serve the Marianas for many years to come.
The newest generation of the Joeten family is actively involved in leading the company while honoring its core values.
