IPI eyes Japan market

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IMPERIAL Pacific International will tap the Japanese market for its beachfront hotel-casino in Garapan.

In an interview, IPI senior vice president Donald Browne said they now have marketing representatives reaching out to Japan tourists and VIP gamblers.

The launching of Skymark Airlines’ Tokyo-Saipan flight service allows IPI to bring in Japanese visitors to Imperial Palace Resort, which opened its doors for occupancy last month.

“When you look at the market here, and in the Pacific region, there are no other luxury resort that can compete with Imperial Palace,” Browne said. “This is a game changer not only for Saipan but for this entire region. With the luxurious appurtenances and the high degree of personalized service provided by Imperial Palace team, we are in a great position to compete with the big names in the luxury hotel industry.”

Browne said IPI has a “long, long reach as it can now market to China, Japan, and Korea.”

He said he is confident that with the completion of the palace, “they will come” referring to tourists from Japan and other countries.

The lobby of the newly opened Imperial Palace Resort east wing.  Photo by Emmanuel T. Erediano

The vision of Imperial Pacific is to build a brand synonymous with luxury, he added.

For his part, IPI assistant director of hotel operations Xiaoling Tao said their sales and marketing teams are working on promotions.

“As for our hotel operations team, we must make sure that our team members are well trained to provide the services that exceed guests’ expectation.”

In early December, IPI opened its six beachfront villas with luxurious and elegant amenities.

In an interview, Rep. Joseph Leepan Guerrero who chairs the House Committee on Commerce and Tourism said he wants IPI to succeed in reaching out not only to the high rollers, but also to families and newlywed couples from Japan.

“I hope that we will see a higher number of tourists from Japan. It is time for them [IPI] to showcase their facilities in Japan,” he added.

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