According to Fairfax Media, the military regime in Fiji was outraged at IT media claims that the country’s name would be used by Microsoft.
But Microsoft Windows client business group manager Ben Green said “Fiji” is an internal working code name for the Windows Media Center TV software package.
“(It) is not intended to be used in an external marketing context,” he said. “The product is designed to add new television standards support, enhance the user interface and set up experience, and add interactive TV features to Windows Media Center.”
In marketing circles, it is common practice for projects in development to be given names of no possible relationship to the public product name. The idea is to confuse potential competitors should word get out of the codename.
“Like a lot of companies, we use various internal project names (in much the same way many New Zealand companies names meeting rooms or projects after islands in the Hauraki Gulf),” Green said.
“In this case, I understand it reflects the project team’s affection for Fiji as a great country to visit,” he added.
