The new logo displays the combined company’s brand name in capital letters (UNITED) in a custom sans-se rif font, joined with the global mark which has represented Continental’s brand image since 1991.
A corresponding update of the combined airline’s aircraft livery will adopt Continental’s livery, colors and design, including its blue-gold-white globe image on the tail, combined with the new-style UNITED name on the fuselage.
Both airlines have earned strong brand recognition in one of the world’s most visible and highly competitive businesses.
For images of the new logo and livery, visit UnitedContinentalMerger.com
The proposed merger of equals transaction between UAL Corporation and Continental Airlines Inc. will be submitted to the respective stockholders of UAL and Continental for their consideration.
