TAMUNING, Guam (Special Advertising Feature) — Atkins Kroll, Inc. Guam, an Inchcape Company, is proud to announce the launch of its First Time Purchase Program, a groundbreaking initiative designed to make vehicle ownership more accessible to the people of Guam. Branded as Here for Your First, the program removes many of the barriers that first-time buyers face when purchasing their first car.
With this program, qualifying first-time buyers will enjoy:
• Zero down payment to get started
• Independent purchasing without a co-buyer
• Credit history not required to qualify
• Peace of mind with five years of complimentary service
“At Atkins Kroll, our brand promise is simple: Here for Guam. Here for Life,” said Clark Boswell, vice president and general manager of Atkins Kroll Guam and Saipan. “The Here for Your First program delivers on that promise by helping individuals and families take one of life’s most important steps — purchasing their first vehicle — with confidence and peace of mind.”
The program highlights popular Toyota models — including the Corolla, Corolla Cross, RAV4, and Prius — renowned for their reliability, safety, and value. With flexible support and built-in service coverage, first-time buyers can spend less time worrying about financial hurdles and more time enjoying the freedom and mobility of owning a Toyota
“Buying your first car should be exciting, not stressful,” said Trina Cruz, marketing and brand engagement director. “This initiative reflects our commitment to being more than a dealership, we’re a partner in life’s milestones, supporting our customers every step of the way.”
As part of the Here for Your First program, AK will launch social content tailored to first-time buyers, offering clear guidance on car buying and financing to help them make confident, informed decisions
The Here for Your First program is available now at Atkins Kroll Guam and Saipan. Interested buyers are encouraged to visit akguam.com/, aksaipan.com or the dealership and allow any representative to assist with questions.
About Atkins Kroll
Atkins Kroll, an Inchcape company, is the leading distributor of vehicles in Guam, the Northern Mariana Islands, and Micronesia enabling it to provide a full range of products and services in the region.
Atkins Kroll is Guam’s oldest corporation established in 1914 and represents Toyota, Lexus, BMW, Chevrolet, Toyota Rent A Car, Avis, Budget and Payless Rental Car, and AC Delco brands.
In December 2021 Atkins Kroll acquired Morrico Equipment, one of Guam’s largest heavy equipment dealerships representing Freightliner, Hyundai Construction Equipment, Kohler Power Systems, Rosenbauer Fire Trucks and Thomas Built School Buses.
Morrico Equipment operates new and used heavy equipment sales, rental, parts, diesel fuel delivery, Trashco Guam, and specialized diesel repair service to Guam, the Commonwealth of the Northern Mariana Islands, the Federated States of Micronesia, the Republic of the Marshall Islands, and the Republic of Palau.
