MVA still has offices in Japan and South Korea, the CNMI’s main tourism markets.
In a report to House Commerce and Tourism Committee Chairman Joseph C. Reyes, R-Saipan, MVA Chairman Jerry Tan and Managing Director Perry Tenorio said 61 percent of the agency’s budget goes to the promotions and activities.
They said $1.82 million and $1.07 million are spent on advertising and promotional efforts in Japan and South Korea.
According to MVA, its offices in Japan and South Korea allows the agency to participate in travel, trade fairs and annual seminars in key cities and “develop collateral materials as well as network with airlines.”
“Japan saw over $12 million in media value without expenditure of advertising budget (and the only investment would have been support for trips which would have been minimal),” MVA said.
It added that its offices in Japan and Korea were able to generate $17 million in exposure from a combined budget of $2.89 million, “translating to a 588 percent return in investment.”
