TAMUNING, Guam (Special Advertising Feature) — Atkins Kroll Lexus announced the launch of the all-new Lexus RZ, the brand’s first fully electric SUV, marking a significant milestone in the Lexus Electrified vision and reaffirming Lexus’ commitment to innovative, sustainable mobility solutions.
Designed from the ground up as an electric vehicle, the Lexus RZ delivers the refinement, craftsmanship, and performance Lexus is known for, paired with a smooth, quiet, and confident all- electric driving experience. The arrival of the RZ expands the range of vehicle options available to Guam drivers, offering a premium electric alternative suited to everyday driving needs.
“The launch of the Lexus RZ represents an exciting step forward for Lexus on Guam,” said Clark Boswell, VP & general manager of Atkins Kroll. “We’re committed to bringing our customers the latest in automotive innovation while ensuring they are supported and confident in their ownership experience.”
The Lexus RZ offers an estimated driving range of up to approximately 300 miles on a full charge, depending on model and driving conditions. With the ability to charge at home or at public charging stations, the RZ is designed to integrate seamlessly into daily routines.
While electric vehicle adoption varies globally, Atkins Kroll views electrification as a long-term transition. Guam’s shorter driving distances and predictable travel patterns make electric vehicles a practical option for many drivers, and the Lexus RZ elevates that experience.
“Our approach to electrification is intentional and customer-focused,” Boswell said. “We’re prioritizing education, service readiness, and long-term support so hybrid and electric vehicle owners alike can feel confident choosing the right electrified vehicle for their lifestyle.”
In alignment with our electrification journey, we are proud to localize Toyota’s Beyond Zero initiative under the Lexus brand. Beyond Zero reflects our commitment not only to meet the growing demand for new-energy vehicles but to exceed it — while maintaining the quality, performance, and craftsmanship Lexus is known for.
As part of this program, every Lexus hybrid and electric vehicle — including the all-new Lexus RZ — comes with a comprehensive offering:
• Three years of complimentary service with AK Signature Care
• An exclusive PACIFICPOINTS Welcome Kit, in partnership with IP&E, featuring:
o A personalized PACIFICPOINTS card pre-loaded with over 8,000 points, redeemable for United MileagePlus miles, complimentary FOODY’s products, and vouchers across PACIFICPOINTS partners
o Complimentary instant upgrade to Sapphire tier membership sustainability while delivering a premium ownership experience defined by reliability, expert service, and thoughtful support. Together, we are driving toward a new era of electrified luxury with the Lexus RZ, reinforcing our commitment to innovation, ecological responsibility, and exceeding customer expectations.
The all-new Lexus RZ is now available at Atkins Kroll. Customers are invited to learn more about the vehicle and explore electric ownership with the guidance of the Atkins Kroll Lexus team. To celebrate the launch, customers who visit Atkins Kroll and test drive the Lexus RZ from now until Jan. 31, 2026, will be entered for a chance to win a one-week Lexus RZ test-drive, allowing them to experience electric ownership in real-world driving conditions.
About AK
Atkins Kroll, an Inchcape company, is the leading distributor of vehicles in Guam, the Northern Mariana Islands, and Micronesia, enabling it to provide a full range of products and services in the region.
Atkins Kroll is Guam’s oldest corporation established in 1914. The company represents Toyota, Lexus, BMW, Chevrolet, Toyota Rent A Car, Avis, Budget and Payless Rental Car, and AC Delco brands.
In December 2021, Atkins Kroll acquired Morrico Equipment, one of Guam’s largest heavy equipment dealerships representing Freightliner, Hyundai Construction Equipment, Kohler Power Systems, Rosenbauer Fire Trucks and Thomas Built Buses.
Morrico Equipment operates new and used heavy equipment sales, rental, parts, diesel fuel delivery, Trashco Guam, and specialized diesel repair service to Guam, the Commonwealth of the Northern Mariana Islands, the Federated States of Micronesia, the Republic of the Marshall Islands, and the Republic of Palau.
